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Max Gersh

Protests in Louisville

I spent a week in my hometown of Louisville, Ky., covering the protests in response to the police killings of George Floyd, Breonna Taylor and David McAtee. I left Memphis early on Saturday, May 30, 2020, so I could get settled in my hotel before the long night. As I approached my hotel in downtown Louisville — a mere few blocks from the site of the protests — I noticed workers were boarding up all the ground floor windows at […]

Drone journalism

As this industry evolves, we’re having to constantly adapt and learn new skills. Sometimes those turn out to be frustrations. Other times they’re an absolute joy. At the end of 2018, I studied and passed my my Part 107 remote pilot certificate exam and took to the skies for The Villages Daily Sun. At first, we used the drone for basic aerial imagery. We were providing a new perspective for common sights, as well as seeking things that looked interesting […]

Gridiron 2019: The result of teamwork

We always try to one up ourselves when it comes to the highly conceptualized football preview tabs. Finishing these projects is always a display of teamwork. This year was no different. What was different was my role. I took a leadership role on the project this year. More of an artistic director so to speak. I used the opportunity to continue training one of my colleges on the complexity of lighting, framing and posing. This year’s theme was gold rush […]

Citizen CPR stories make for challenging portraits

I was brought in to work on a project that took a look at the rate of survival of cardiac arrest patients in The Villages. As it turns out, if you’re going to have a heart attack, The Villages is the place you want to be. Let me clarify. There is an extremely high density of AEDs and people trained to use them spread throughout the community. Often times your neighbor could be helping you before emergency services could get […]

Fly pelican, fly!

A quiet, foggy morning. Pelicans. All you could ask for when your assignment is to capture the migrating pelicans.