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Max Gersh

2018 Gridiron football preview

It’s that time of year again. Although it may not feel like it in Florida, football season is upon us. Just like every year in Rockford, I was once again tapped to produce over the top portraits of our local high school football team. I was fortunate enough to get the help of my colleague, Michael Johnson, on this project. I guess it wasn’t really luck. I insisted on it. You see, during a planning meeting that I was not […]

My first NASCAR experience

There’s a first time for everything. And July 2018 brought me my first opportunity to cover a NASCAR race. Now I’ve covered auto racing before. I shot a few races at the Rockford Speedway. I shot even more races at the Byron Dragway. Heck. I’ve even shot go-kart racing. But it wasn’t until moving to Florida that I was in a market where I would get to over NASCAR. My paper really only covers two big race weekends. The Daytona […]

Memorial Day in Florida

My newspaper covers an area spanning three counties. Within our coverage area is the Florida National Cemetery in Bushnell, Fla. It is the second busiest national cemetery in the country. It also happens to be turning 30 years old this year. For this year’s Memorial Day project, I was tasked with photographing 30 voices related to veterans or veterans services. This included cemetery care takers, families of deceased veterans who are buried in Bushnell, honor guards and so on. This […]

Hoops wrecking crew

I’ve been part of many creative sports portrait shoots. My football portraiture¬†pushed boundaries and set new standards and expectations for my paper. Shortly after moving to Florida and starting my career with The Villages Daily Sun, I was asked to do an over-the-top portrait shoot for our local high school basketball teams. The photo team worked with the sports department and our executive editor to brainstorm the theme. It didn’t take long for us to land on the theme: The […]

From one chapter to the next

While I may not have updated here for a while, if you follow me anywhere else on the internet you know that I’m no longer at the Rockford Register Star. I ended my nearly 7-year term as a staff photographer in Rockford at the beginning of September, and started at The Villages Daily Sun in Fla. later that month. So to start out, here are a few frames from my final months in Rockford. And that was all she wrote. […]

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